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A. ALL ADVERTISING REQUIRES PAYMENT WITH ORDER UNLESS CREDIT HAS BEEN ESTABLISHED. CREDIT ACCOUNTS ARE DUE BY THE 15TH DAY FOLLOWING INVOICE DATE. MULTIPLE-ISSUE DISCOUNTS WILL BE VOIDED AND OPEN RATES WILL BE CHARGED ON INVOICES NOT PAID WITHIN 30 DAYS, UNLESS PRIOR ARRANGEMENTS HAVE BEEN MADE. ADDITIONALLY A FINANCE CHARGE OF 1.5PERCENT WILL BE CHARGED ON BALANCES OVER 30 DAYS FROM INVOICE DATE B. THE MOUNTAIN VOICE ACCEPTS NO LIABILITY FOR DAMAGES FOR FAILURE TO PUBLISH ANY ADVERTISEMENT. EDITOR MAY REJECT, IN WHOLE OR IN PART, ANY AD. LIABILITY FOR ERRORS IN ADS SHALL NOT EXCEED THE COST OF THE SPACE OCCUPIED BY THE ERROR. CREDITS WILL APPLY ONLY TO THE FIRST INSERTION. EVERY EFFORT WILL BE MADE TO MEET REASONABLE POSITION REQUESTS. FAILURE TO MEET THESE REQUESTS WILL NOT CONSTITUTE CAUSE FOR ADJUSTMENT, REFUND OR RERUN. A 10% SURCHARGE ASSURES RESERVED PLACEMENT. OTHER THAN FOR REASONS OF A RATE INCREASE, CONTRACTS TERMINATED PRIOR TO COMPLETION OF CONTRACT WILL BE CHARGED AT THE OPEN RATE.
C. WRITTEN NOTICE OF RATE CHANGES WILL BE GIVEN 30 DAYS IN ADVANCE. UPON NOTICE, THE ADVERTISER HAS THE OPTION TO ACCEPT THE RATE CHANGE OR TERMINATE THEIR CONTRACT WITHOUT PENALTY. IF AN ADVERTISER FAILS TO CONTACT THE PUBLISHER TO TERMINATE A CONTRACT, PRIOR TO THE RATE CHANGE, THE CONTRACT WILL CONTINUE TO COMPLETION AT THE NEW RATES.
D. ADVERTISERS MAY BE CHARGED FOR RESERVED SPACE WHEN NO AD COPY HAS BEEN RECEIVED BY DEADLINE, WHEN PHONE CALLS ARE NOT RETURNED BEFORE DEADLINE, OR WHEN A CANCELLATION ORDER IS RECEIVED AFTER DEADLINE.
E. ADVERTISING THAT RESEMBLES EDITORIAL OR NEWS MATERIAL MUST BE LABELED PROMINENTLY AS “PAID ADVERTISEMENT” AND MAY NOT BE SET IN THE MOUNTAIN VOICE TEXT TYPEFACES.
F. ADS SUPPORTING A POLITICAL CANDIDATE OR SPECIAL INTEREST MUST BE LABELED “PAID POLITICAL AD” AND INCLUDE THE NAME OF THE PERSON RESPONSIBLE FOR PLACING THE AD IN ACCORDANCE WITH NORTH CAROLINA LAW GOVERNING POLITICAL ADVERTISING.
G. GOING OUT OF BUSINESS ADVERTISING REQUIRES FULL PAYMENT WITH ORDER
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